Claude Code
Any paid Claude plan. It installs ffmpeg and a renderer when you ask.
One reference
A video a real editor made that looks how you want yours to look.
Your A-roll
The talking-head clip you want edited, from any camera or phone.
Feed Claude a real reference
Claude has no taste until you give it one. Pick a video a professional editor made and give Claude the video file itself. Screenshots hide the most important part, which is how things move.
decode this reference: colors, holds, easing, type
Ask it to write what it finds into a file called STYLE.md:
- Every brand color, with hex codes
- How long each graphic stays on screen
- How elements enter and leave, and how fast
- The font, weight and letter spacing
Tell it short form or long form
Same style, different rules. Say it at the start of every project, or Claude builds 16:9 graphics and squeezes them into a vertical frame.
- Short form: 1080x1920, fast cuts, big type, graphics on screen about half the time.
- Long form: 1920x1080, longer holds, more time on your face.
Teach it real UI
This is what stops an edit from looking like AI made it. When you mention a tool, show the real tool. In my reel that was Meta Ads Manager, Google Calendar, an Instagram notification on a lock screen and a Premiere timeline.
- Use a real iPhone mockup PNG, with your video under the bezel so no white gap shows.
- Real names and profile photos in comments and DMs. No black boxes.
- Real file names on screen.
- No text on screen that you don't say out loud.